Keyword Research: 7 Crucial Metrics to Master

Knowing the right keywords to target is the foundation of any successful SEO, PPC or digital marketing campaign. Without a strong keyword strategy for your website, you will be unable to reach optimal levels of visibility and engagement with your audience. But what factors should you consider when choosing the best campaign keywords?

This blog post will review seven key metrics to monitor when researching and optimising keywords for greater success. By following these simple rules, you can ensure that your keyword research process leads to higher rankings, increased conversions and more targeted traffic than ever before.

What is keyword research?

Keyword research is a powerful tool that optimises search engine rankings. It involves strategic analysis to identify keyword phrases related to a website’s content or digital content to increase visibility in a search engine. Through keyword research, website owners can assess their SEO campaigns’ success by measuring keyword research metrics such as keyword difficulty, competition, and search volume.

They can also identify new keyword opportunities and potential keyword ideas to increase visibility further. As keyword research never stops, website owners should continuously monitor their keyword performance over time to identify shifting trends and capitalise on new keyword opportunities.

How can keyword research be used for SEO?

Keyword research is one of the most important ingredients to a successful SEO strategy. It is a process of researching and analysing keyword metrics relevant to a website or business. Comprehensive keyword research can identify valuable keyword phrases that should be incorporated into website copy and other marketing materials.

The keyword research analysis should go beyond basic keyword rankings, as many other keyword research metrics can help boost traffic to the website. These include keyword relevance, search volume, competition level, and cost per click. By leveraging keyword research for SEO purposes, businesses can gain valuable insight into how their target audience searches for their products and services online, allowing them to optimise content better for maximum visibility.

What is a metric?

A metric is a measurement that accurately reflects or reveals the status or quality of keyword research performance. Metrics allow keyword researchers to evaluate their keyword research and adjust as needed for better SEO outcomes.

Key metrics in keyword research include keyword difficulty, search volume, competitiveness, relevance, and trends. By monitoring these key metrics, keyword researchers can pinpoint strengths and weaknesses in the keywords they have chosen to ensure that they get the best possible search engine optimisation results.

Keyword research metrics to consider

1. Search volume

Keyword research is an essential SEO practice, and search volume is an important metric to consider when conducting keyword research. Researching keywords by search volume helps marketers identify keyword phrases that could help drive more website traffic and potentially increase conversions. Additionally, keyword search volume metrics allow marketers to identify performance trends over time and make informed keyword optimisation decisions based on keyword performance data.

2. Keyword difficulty

Keyword research is essential for SEO success, and keyword difficulty metrics are critical in monitoring keyword research performance. Keyword difficulty metrics can help you to identify how difficult it would be to rank for your keyword, enabling smarter optimisation decisions and keyword selection. Analysing keyword difficulty can also guide on how much quality content and link building may be required to rank for each keyword.

Additionally, keyword difficulty can help inform strategies for competing against other websites targeting the same keywords, ensuring that your efforts are being used efficiently. Checking keyword difficulty is thus a key step in the keyword research process and an important part of any successful SEO strategy.

3. Competition

When it comes to keyword research metrics, competition is significant. Knowing who the competition is and their keyword strategies can provide valuable insight into which keyword terms may be more successful for your own optimisation efforts.

A metric that tracks keyword competition and provides keyword intelligence about your industry or market will allow your keywords to stay ahead of the pack. By being aware of the competition you are up against, keyword researchers will better understand how and where to adjust keyword strategy to achieve maximum success when answering search engine queries.

4. Volume of search results

The volume of search results is crucial for those engaging in keyword research. This metric is an indicator of keyword performance, providing vital insight into keyword popularity and success potential – essential information to have if your goal is to create a robust SEO strategy. Tracking keyword metrics related to search result volume can help inform keyword selection, potentially leading to impressive jumps in rankings or conversions.

The higher the search volume and the lower the number of search results for that query, the more valuable the search term is likely to be. Keyword researchers should therefore consider the volume of search results when creating an SEO strategy.

5. AdWords competition

Knowing your keyword competition is an essential part of keyword research, as it can be used to gauge the overall difficulty of a keyword and how much effort will be required to rank for that keyword. AdWords competition is a metric commonly used in keyword research, which measures how many other advertisers are competing for the same keyword in Google’s AdWords platform.

By monitoring this important metric, you can accurately assess the effectiveness of your keyword research methods and adapt your SEO strategy to fit what keywords will generate the most profitable results for your business. It is also important to monitor keyword competition metrics such as Average CPC (Cost Per Click) and Average Volume to maximise SEO results.

6. SERP features like images, featured snippets and FAQs

Keyword research is an integral part of modern SEO since it helps us understand the search intent for our keyword targets. One of the important keyword research metrics to track is SERP features like images, featured snippets, and FAQs. These features give us a glimpse into how Google interprets queries related to certain topics and what content they prioritise in their SERP.

Furthermore, tracking this metric can give us insight into whether our keyword research efforts are on the right track or if further keyword discovery needs to be done. We can use data-driven methods to ensure keyword success by monitoring keyword performance for these SERP features.

7. Click-through rate

Using keyword research metrics like click-through rate (CTR) is essential for successful search engine optimisation (SEO) practices. CTR gives insights into how users are responding to keyword choices and the web pages they land on when they use them. Understanding this metric can help guide keyword selection, so monitoring keyword research progress at regular intervals is important.

Keeping an eye on CTR and making changes if needed will help ensure that keyword choices continue to meet SEO goals. Knowing when and how to adjust keyword strategies can significantly improve SEO success.


The goal of keyword research is to improve SEO performance. Keyword research metrics such as search volume, AdWords competition and SERP features can help inform your SEO strategy and guide keyword selection. By understanding these essential metrics, you will be better equipped to make informed keyword choices and reap the rewards of successful SEO practices. Keyword research metrics can be invaluable in maximising your SEO results, so use them to help create a powerful digital marketing strategy. Good luck!

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