How to Design a Website that Actually Ranks in Google [SEO x Web Design]

Your website design is crucial when ranking higher in search engine results and being found by your target audience. But if you’re struggling to figure out how best to optimise your website, don’t worry—we’ve got you covered! In this blog post, we’ll explore the nexus between SEO and web design choices that can help prop your site up Google’s ranks and ensure maximum visibility for your content or products.

From crafting compelling meta descriptions to optimising images, find out how our expert tips on SEO-focused web design can give you an edge over the competition!

1. Identify Your Target Audience

When designing a website, it’s important to consider your target audience to ensure you get the best ranking on Google. Core Web Vitals are one of the web design and SEO components that will determine your website’s success. Core Web Vitals measure user experience, loading speed, and interactivity, which can affect how well your website ranks on Google. Knowing who your target audience allows you to create a website that delivers an experience catered to their needs and expectations.

Additionally, Core Web Vitals are changed from time to time to accommodate user trends; by keeping up with customer feedback, you can ensure your website remains ahead of the curve in terms of web design and SEO. Keeping track of your target audience is the first step toward designing a successful website and achieving higher rankings on Google. To get started, check out Google’s PageSpeedInsights tool.

2. Research Keywords for Maximum Visibility

To design a website that actually ranks at the top of Google’s search query results, web design and SEO must be considered. Every web designer should understand which research keywords will bring maximum visibility to a web page and factor these into their web design plan. Knowing which keywords are popular with web searchers is key; this means understanding who visits your website and what they are looking for when they visit it. By taking this into account, web designers can research keywords to create a website with all the features needed for maximum visibility. For keyword research, we recommend Ahrefs or SEMrush.

3. Make Your Website Mobile-Friendly

When designing a website, web developers must remember that the project needs to be mobile-friendly to come up in the first pages of Google results. Not only is it important for web design and usability, but also for search engine optimisation. Web developers should design web pages with clean code, optimised images and faster loading times, as these components can help web crawlers locate web pages faster, leading to stronger rankings in search results.

Utilising features like media query to create a versatile layout will ensure users have an optimal experience regardless of device. In today’s era, where most people browse the web using a mobile device, web designers need to create websites using ecommerce platforms that are fast loading, easy to use, and have fluid navigations. It is one surefire way to ensure you rank high on Google and on any other search engines.

4. Build an Intuitive & Engaging User Interface

Designing a web page with an intuitive and engaging user interface can help increase Google rankings. It starts with researching web design and SEO trends to ensure that the web page has the correct content and structure for maximum search engine visibility. Design elements such as whitespace, readable fonts, strong call-to-actions, mobile responsiveness, and well-organised content can help make a web page more accessible and easier to navigate for any web user.

These details are important for keeping web users satisfied on a web page and contribute heavily to its success with search engine algorithms. Crafting an effective web page takes both technical know-how and creativity – relying on key factors that rank well in searches and make it easier for viewers to interact would be crucial to building an intuitive and engaging user interface.

5. Use High Quality & Relevant Content

When web designers want to optimise their sites for Google, they should understand the importance of creating high-quality, relevant and helpful content. Quality content is one of the major factors that Google considers when ranking web pages. By ensuring that web pages contain accurate and helpful information and providing web users with a great experience on the page, web designers can help improve the visibility of their website in search engine results.

Additionally, web designers can use SEO tactics such as targeted keywords and meta tags to improve their website’s chances of ranking well in Google. Following these web design best practices will achieve an improved website ranking.

6. Optimise Site Structure & Navigation

Creating a search-engine-friendly website is essential for success in Google rankings. To optimise site structure and navigation, web designers should prioritise an easy-to-use interface allowing visitors to quickly access the most pertinent information. It increases user engagement, as visitors can easily find the content they need. Linking internal pages and using descriptive page titles linked to headings will further help users find relevant information on a website. Structuring a website this way makes it easier for web crawlers to index pages, improving its visibility in search engine results and ensuring maximum web traffic.

Additionally, web designers should pay attention to meta tags which identify what content each web page holds – this helps web crawlers determine where each page should rank in relation to the many other search queries people make on the internet daily.

7. Reduce Page Loading Times & Optimise Images

When web design is combined with SEO, a webmaster can create an online presence that looks great and is highly ranked by Google. To achieve successful rankings in Google, web page loading times and image optimisation are essential considerations. Images must be scaled to size and properly compressed; this helps keep web page load speeds fast and allows users to access content quickly without wait times.

In optimising images for web use, webmasters should choose the right file format – GIF, PNG or JPG – as each format has its own purpose and suitability for web use. As well as paying attention to page loading times, web designers should also use schema markup, which can practically make search engines understand the content of webpages more effectively, which helps rank them higher in search engine results pages.

8. Utilise Internal & External Links Effectively

It’s not a secret that web design and SEO go hand in hand. If you’re investing in web design and development, it’s essential to have a good understanding of how to use internal and external links effectively when designing your website if you want it to rank highly on Google’s search engine.

Internal links are important to keep users continuing their journey on your website. External links can help signal to Google which sites trust you and which of your pages are most important. Take the time to consider which brands can link to you and ensure that any external webpages you’re linking out to are relevant, reputable, and high quality for the best results in SEO rankings.

9. Monitor SEO Performance Through Analytics

When web designers create a website, their main focus should be on its appearance and functionality. However, web designers must also consider SEO performance to rank in search engine results such as Google. It can be achieved by ensuring the site is optimised for potential users to find through keywords, content, images and more.

Analysing web stats via google analytics can give web designers invaluable insight into metrics such as page view time or bounce rate – from which conclusions can be made about how well the page is ranking and what other improvements are needed for better SEO performance. By effectively monitoring SEO performance through analytics, web design teams can take the necessary steps towards ranking their website higher in search engines.

10. Employ Technical SEO Tactics For Improved Rankings

In web design today, SEO plays a huge role in driving web traffic and achieving high search engine rankings. SEO tactics must be integrated into web design to ensure higher rankings in Google when designing a website. This requires understanding how search engine algorithms affect web designs, with web designers incorporating keywords, optimising website loading times, creating backlinks, and utilising meta info.

Additionally, web designers must use common technical SEO tactics such as creating schema markup, ensuring the robots.txt file is properly optimised, auditing redirects to keep webpages from being deindexed, having updated sitemaps for websites that continually update their content, and establishing authoritative links with other related websites to increase credibility and visibility in SERPs (Search Engine Result Pages). All these technical tactics must be used together to create web designs that are both effective and widely ranked when vying for top spots on Google’s SERPs.


Regarding web design, SEO plays just as much of a role in achieving successful visibility and rankings as the visual elements. By understanding the key principles behind SEO, web designers can create attractive and effective websites designed for better search engine ranking. Following these steps will help set your website apart from others in the same field and give you the best chance to rank high in search engine results. With a combination of good design, technical SEO tactics, and analysing analytics data, web designers can create successful websites that are both visually appealing and well-ranked on search engines.

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