As the ever-evolving world of digital media becomes more intertwined with our everyday lives, it’s essential for businesses to remain up-to-date on the latest strategies and tools. Nowadays, one of the most efficient ways to increase your online presence is by harnessing social media platforms like Facebook, Instagram, Twitter, TikTok and more.
Developing an online presence not only helps build brand awareness but also enables you to reach a much wider audience, thereby providing potential customers with a better understanding of who you are and what services/products you offer. In this blog post we’ll be discussing 11 social media tips – from setting objectives to staying consistent – that will help put any business ahead in its marketing efforts this year.
1. Utilise influencer marketing in your niche
Social media is an incredibly powerful marketing tool and influencer marketing should be leveraged by businesses looking to increase their online presence. Now more than ever, people are spending hours each day on social media platforms, and these platforms present unique opportunities for influencers to promote content that resonates with your target audience. With influencer marketing, businesses can build brand awareness by reaching potential customers through platforms like TikTok, Instagram, Twitter, LinkedIn, YouTube and many others. It’s the perfect way for startups to launch new product ranges online when their organic following is still growing.
To look for influencers in your niche, try searching through social platforms and look out for keywords related to your business. You can also find influencers by exploring user-generated content or joining relevant Facebook groups. Once you’ve found an influencer you would like to promote your content, make sure to do proper research, and ensure that the influencer’s values are in line with your own. Then, reach out and make sure to provide them with clear guidelines and expectations around payment – whether that’s in cash or a gift.
Gifting to influencers
Influencers will often accept gifts of any size in return for promotion on their social media channels. This could be anything from a round Celtic Spas hot tub, the chance to pick products from your site or a gift hamper.
2. Make your employees brand advocates
Social media is a great place for employees to tell their stories, drive positive engagement and create meaningful relationships with customers. By creating opportunities for employees to share experiences, receive feedback and participate in online conversations relevant to the organisation, employers can foster a strong sense of loyalty and engagement that will carry over into other areas of the business.
It also provides an exceptional platform where organisations can keep customers informed on promotions, product launches, corporate initiatives, events and more while allowing employees to be the faces of those promotions. Encouraging greater advocacy through social media ensures that organisations achieve greater visibility and reach even further into their target markets.
3. Roll out a paid social media strategy
A paid social media strategy can help you drive more traffic to your website, generate leads, and increase brand awareness. It provides an opportunity to maximise the reach, visibility, power and engagement of all your content on the platforms where your audience is spending the most time. Additionally, by taking a strategic approach to paid social media marketing and targeting specific audiences, it allows you to create more tailored campaigns that have a higher chance of success. All these advantages make paid social media strategy one of the key aspects of any successful online marketing strategy.
Many social media platforms have extensive courses that are a great starting off point for businesses unsure about launching a paid strategy. Check out Meta’s.
4. Use your website content across your social media channels
Social media can be an incredibly powerful tool for online marketing. By taking content from your website and utilising it across your social media channels, you can attract more people to your page, gain greater reach and drive sales. Social media management and strategy can help you get the most out of your social media presence; from boosting existing content and creating fresh ideas to increasing engagement, monitoring analytics, and providing valuable insights. What’s more, by recycling valuable content across many channels, you can extend its reach, maximise its impact and make sure it resonates with your target audience.
Your business’s branding should also be at the forefront of your social media footprint. From cover photos to profile pictures, including logos, taglines and more will create a cohesive brand identity across your website, socials and print.
5. Try AI tools to help you plan
To stay ahead of the competition, using AI tools to help you plan your social media strategy can make a big difference. AI technology can analyse trends and data much faster than manual systems, allowing you to adjust your campaigns quickly in order to create better outcomes. AI can also provide valuable insights into marketing performance, so you can optimise and focus on activities that would yield the most results. Social media marketing expert tools powered by AI will empower you with timely reports, as well as predictive analytics that will allow for continuous improvement and successful online campaigns.
6. Create a content calendar that interests your audience
Social media should be an integral part of a content calendar when marketing to an audience, as staying active and connected on social media helps to keep the public informed of your company’s latest launches and updates. A content calendar will often consist of a mix of content types such as links, images, videos and text. Each post should be crafted carefully to ensure it appeals to your target audience and engages them in meaningful conversations. Additionally, by using relevant hashtags (#) and keywords, you can boost visibility and increase the reach of your posts.
7. Test your engagement at different times and days
Testing the engagement of different social media platforms at different times of the day allows you to monitor when your target audience is most active, so you can adjust your campaigns accordingly. Social media platforms also offer great analytics tools that provide insight into when your customers are engaging the most, making it possible to tailor in-depth posts to those peak moments. Taking advantage of this data is key to creating a successful social media marketing strategy that resonates with your customer base.
8. Use LinkedIn to engage with a B2B audience
LinkedIn remains one of the most powerful platforms for reaching business customers. By having a company presence on LinkedIn, businesses can successfully engage with other businesses, as well as potential customers or partners. When creating content, it’s important to focus on the value of your services or products. Additionally, utilising LinkedIn profiles to showcase company news and updates will help build relationships with customers as well as reinforce brand loyalty.
Ultimately, leveraging LinkedIn effectively can open the doors to new opportunities by engaging with a wider range of potential business contacts and partners.
9. Engage with other brands
When creating content, it’s important to actively engage with other brands in the industry. Doing so can help build relationships and create more engaging posts to attract your target audience and forge important business relationships. Additionally, sharing and reposting relevant content from other brands can help boost the reach of your own posts as well as increase brand visibility across your social media profile.
10. Use humour to get your message across
By integrating humour into their online marketing strategies, marketers are able to bypass some of the traditional methods of interacting and engaging with users where they are: on social media. Social media marketing that incorporates humour helps brands feel more approachable, less “corporate,” and more relatable, making potential customers feel more comfortable engaging with them. Even in cases such as disaster response, where a traditionally serious approach is needed, integrating humour can be an effective way to get out important information quickly, connect with a wider audience, and encourage sharing of the message.
Great examples of brands that adapt a humorous tone to their social media platforms include RyanAir, which has dominated TikTok with its funny approach to messaging.
11. Refine KPIs and metrics
Social media and online marketing have revolutionised the way businesses reach their target audience, and as such, it is important that companies regularly refine their KPIs and metrics in order to achieve their desired objectives. Social media has unlocked a new age of marketing with its highly customisable platforms allowing for more targeted ad campaigns and analytics tracking. Companies should take the time to analyse the data they have gained from their campaigns and use the information to enhance their customer’s experience by adjusting KPIs and metrics accordingly.
In conclusion, if you want to ensure your online presence is more amplified than ever, the 11 social media tips highlighted in this article are a great place to start. From creating valuable, content-rich posts and staying current with trends, to analysing data and repurposing content, there are many ways to increase visibility for your social media accounts. Plus, by investing time into managing multiple platforms strategically, you’ll help target audiences gain trust in who you are and what services/products you offer.